Evert de Boer
Managing Director, On Point Loyalty
Evert de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 35 airlines globally on airline loyalty programs in advisory roles.
He has published numerous articles and white papers on the subject.
In his current role at On Point Loyalty, he leads a global team of loyalty and finance experts supporting clients in designing and executing their airline loyalty strategies.
Evert de Boer is the author of 'Strategy in Airline Loyalty: Frequent Flyer Programmes' which was published by Palgrave Macmillan in 2018.